Early Construction Start shows Confidence and Conviction
In a recent yourhome.ca article, Ryan Starr asserted that Cinema Tower was sure to be “another condo blockbuster.” Starr pointed out that due to the success of sister project Festival Tower, Daniels has confidently started construction well ahead of the sales launch. He cites vice-president of Daniels Corporation, Niall Haggart as saying that it is important for Daniels to portray confidence and conviction in the project. The early construction date also reflects the financial strength of the Daniels Corporation.
Because construction has commenced well in advance of the sales launch, it will be easier for Daniels to guarantee occupancy dates to Cinema Tower buyers. Haggart notes in the interview that setting reliable occupancy dates has generally been a problem for developers in the preconstruction industry and something he hopes Daniels will be able to avoid with Cinema Tower.
Starr gleans from Haggart that the official sales launch will likely occur close to the 2011 Toronto International Film Festival (hereon, TIFF). This makes sense to Haggart and Starr, as it’s at this moment that the world is at Cinema Tower’s doorstep and buyers will hopefully teem in as a result. Haggart also acknowledges that it is a goal of the Daniels Corporation to aid in the continued establishment of a relationship between TIFF and the public. Thus, a sales launch at the time of TIFF would only make sense.
The History Behind the Site
The article reflects on the history of the Cinema Tower and Festival Tower building sites. The history of the sites and neighborhoods on which new projects are built are too often ignored by developers, which is why it is nice to see Daniels embracing the history of the Cinema Tower site.
Before construction commenced on Festival Tower, Daniels performed an archaeological assessment of the land. Over a dozen museum-quality pieces, including arrow heads and a broach were found on the site. They speculated at the time that they had also found the corner of the city’s first ever hospital but could not confirm this due to the geographical constraints of the site.
Prior to the construction of Cinema Tower, another archaeological assessment was performed by Daniels. While not as much was uncovered as with the Festival Tower dig, a bayonet dating back to the area’s early militia days was found.
This second dig was also the inspiration that New Brunswick-born artist Peter Powning needed for the design of a public art installation - “Strata.” The piece will frame the entranceway to the condo and is based on the concept of a core sample of the earth from the Cinema Tower site that has been pulled up and exposed. Each layer of the archaeological crust depicted in the sculpture will reference a period of history of the site and the surrounding Entertainment District.
“Strata” will feature bronze casts of the objects that were excavated from the Cinema Tower site in its design. Other bronze casts featured in the piece will relate to businesses that once operated in the area, such as: bookeeping offices, carpentry businesses and typesetting businesses.
Powning describes his work as centering on “the notion of taking a core sample of the geology below the site and drawing it up.” He further says, “it’s the strata of geological time, and on that cast-bronze strata will be bits and pieces of human material history that are related to the area and site over time.”
How does the statue hold relevance for today? VP Haggart is hoping that the piece will become an architectural focal point for the neighborhood, especially of Widmer St., which he hopes will attract more visitors who want to examine “Strata.” Haggart is cited in the artcile as saying that “Strata” will “give the public a reason to turn the corner.” This definitely adheres to the goal of fostering a greater connection between TIFF and the general public.
If you’re interested in learning more about this project, or buying a unit at Cinema Tower before the public sales launch, why not give us a call at (416) 929-1660? We’d be happy to help!
Powning's 1983 "Strata" - this stunning sculpture hints at the "Strata" he will create for Cinema Tower.